Consolidated Hallmark Insurance (CHI) Plc, has created another front for Nigerians to embrace insurance for all endeavours, this campaign is tagged ‘If you love it, Insure It’ aimed at sensitizing the general populace on the need to insure their valued assets.
With the campaign hashtag #IfYouLoveItInsureIt, the campaign also encourages Nigerians to express love to themselves and loved ones by insuring their assets. CHI novel campaign created with the Generation Z in mind and young adults, that will be the foundation for sustained insurance purchase. Besides, it intends to infuse insurance as a life option for all human endeavours by wrapping policies with blankets of love using the Valentine season as the launch pad.
Speaking on the purpose of the campaign, Mary Adeyanju, the Executive Director, Operations, CHI Plc, says Nigerians should seize this season being celebrated world-wide to gift themselves and their loved ones the gift of insurance – the best gift anyone can get this season.
Adeyanju explains, ‘’Insurance as a risk mitigator brings peace of mind and takes anxiety away. We at CHI Plc would therefore like to urge Nigerians that as they celebrate this year’s Valentine with the people they love and adore, they should remember to protect them by buying insurance.’’
She sees insurance as the maiden of commerce protecting covered risks and involved in “indemnifying individuals and organizations from covered losses, helps to aid adequate planning and unnecessary financial burden in times of loss.”
The company also stated that in addition to the competitive rates being offered on all classes of insurance on offer, it provides cover for motor, travel, home, marine, group personal accident, all risks, and many more.